So, including both text and an image in your employees’ email signatures is a must. If you were to use an image on its own, they wouldn’t be able to see it, and there would be no point in having it. Some devices and email services also have default settings that block images. This is not possible if your contact number and company’s URL link are included in a picture. You want your business email signatures to make it as easy as possible for recipients to access other modes of contacting the company.įor example, if you include a link to your company’s website, you want the recipient of your email to be able to click on that link and be directed to the site. While this might look good (beautiful design), it is not functional. Whichever option you choose, the email signature must not be image-only on its own. Why you should add a logo to your email signature. In this guide, we’ll cover why adding a logo to your email signature is important. Here we have an email signature using the company logo as an example: But, if you’d prefer, you could choose to include an image of your company’s logo instead of employee photographs. This helps when you are in an industry in which you and your employees interact with clients regularly. Having your employees include a photo of themselves gives their emails a more personal touch that a logo or plain text cannot match. It is beneficial to include an image in your business email signature. See how Bybrand’s email signature editor works with fonts. Alternatively, you can put some of your text in bold to highlight those parts of your professional HTML email signature. Instead of using multiple fonts to make different details stand out, rather vary the size of your font. These fonts are easy to read and look professional. Standard text-fonts include Arial, Verdana, and Times New Roman. Save yourself some time and use a standard text-font. If the recipient of an email does not have the font you use downloaded on their computer, they will just see the fallback font. These tips will help create consistency across your employees’ email signatures while positively reinforcing your brand’s image. To help you out, we’ve put together best practices for creating your business email signatures. Now, you may wonder what makes a good email signature. Best practices for creating a professional and fascinating signature So, it’s important that all your employee email accounts have professional-looking HTML signatures on their emails, and Bybrand makes this easy. Wrong information or link that doesn’t work.By using good email signatures, you can improve your company’s image and boost traffic to your website and social media platforms. They also make it difficult for email recipients to contact you on alternative channels. As such, they are an effective and low-cost marketing tool.īad email signatures show a lack of professionalism. Secondly, they are an opportunity to display the company’s brand – to showcase what your business is all about. Firstly, they include relevant information about the company and its employees. In this digital age, professional HTML signatures are more important than ever, and there are two main reasons why.
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